A few months ago, we were given the opportunity to aid a local non-profit with the design of their annual appeal. The end goal for us was to provide a design that was personal and evoked an emotional connection with its intended recipients. We’re firm believers that well designed pieces can not only surpass expectations, but deliver results that otherwise were simply not imaginable.
Below is a small thank you letter from the former Executive Director of the Wellness House.
Thank you for compiling the 2012 Annual Appeal piece for Wellness House. The response to it was overwhelming – the amount of donations generated by it quadrupled. More importantly, the piece evoked emotion and communicated what Wellness House is all about; helping those touched by cancer through the difficult journey. Your expertise and passion was clearly evident in your work. We know you gave an enormous amount of time and effort, never giving up until it was perfect.
We are eternally grateful.
Pamela Cole Finlay